home
***
CD-ROM
|
disk
|
FTP
|
other
***
search
/
Understanding McLuhan
/
Understanding McLuhan (1996)(Voyager)[Mac-PC].iso
/
mac
/
McLuhan
/
MCLUHAN.DXR
/
07193_Field_TCUM T758.txt
< prev
next >
Wrap
Text File
|
1996-04-10
|
946b
|
16 lines
always seemed abstract, mechanical dolls to Europeans.
Tactility is a supreme value in European life. For that reason, on
the Continent there is no adolescence, but only the leap from
childhood to adult ways. Such is now the American state since
TV, and this state of evasion of adolescence will continue. The
introspective life of long, long thoughts and distant goals, to
be pursued in lines of Siberian railroad kind, cannot coexist with
the mosaic form of the TV image that commands immediate
participation in depth and admits of no delays. The mandates
of that image are so various yet so consistent that even to
mention them is to describe the revolution of the past decade.
The phenomenon of the paperback, the book in “cool”
version, can head this list of TV mandates, because the TV
transformation of book culture into something else is
manifested at that point. Europeans have had paperbacks from